June 21, 2005
I Should Just Walk
For the enlightenment of those trying to sell cars in the general Santa Barbara area:
- Writing the actual milage in the form xxxK takes less space in the ad than putting “Low Miles!”
- “Low Miles” should be reserved for cars that have low milage with respect to their age. That 2004 with 30K miles on it: not low.
- Just for the hell of it, throw in a minor mention about things like the type of transmission, the trim level, and the size of the engine. I know. This may require you to devote less space to comments like “She’s a real great car. I’ll just hate to let her go.” but sometimes buyers are irrationally interested in the actual car to the exclusion of your emotional attachments to it.
- To the guy who listed the drag racing times of his riced-out Civic in the ad: You are a fool. Anyone who buys an overpriced economy car from you, knowing that you drove it like a freaking maniac, is an even bigger fool.
Thank you.
