July 11, 2003
Orwell Was Right
Went to see League of Extraordinary Gentlemen today, silently cursing myself when I actually referred to it, aloud, as LXG. Damn marketingspeak.
At In n Out, I saw the sign reminding employees to wash their hands. Except that it didn’t remind employees, it reminded Associates. What the hell! How can a business that doesn’t have “Association” in its name have “Associates.” Since when did the word “employee” become the PR version of leprosy? Are we supposed to not realize that this is a business. All these people are just freely associating with each other in their own personal and spiritual journey to make me a burger?
In the theater, the intro section reminding people not to make noise splashed a screen: “Silence is Golden® AMC Theaters.” How the hell can “silence is golden” be a registered trademark?! It’s been a saying for decades, if not longer; it’s in the damn song! Googling the phrase produces 27,000 hits, only 74 of which have “AMC” anywhere in them.
Not to mention the fact that there were literally 30 minutes of advertisements and previews before the movie. I hear a lot of movie theaters are having financial troubles. Amazingly, raising prices to $10 a ticket and forcing you to sit through ads hasn’t improved their bottom line.
Single Tear: 😥
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