December 27, 2007

Backronyms for Fun and Profit

Posted in Critical tagged , , , , at 12:02 pm by Ian

Honorable mention to the new Alien vs Predator movie, for making the rating a major part of the marketing campaign, albeit probably not in the way that the MPAA ratings board would hope. The full title of the movie is Alien vs. Predator: Requiem, or …Reservoir or something. The particular R-word chosen is of no more interest to me than it was to whichever studio honcho dictated that it start with the letter “R”. Because what’s important is that it can be abbreviated AVP-R to put the R-rating front and center on the movie poster. In fact, although I’d heard about this movie a few months ago, and saw a billboard or two, I didn’t even know the whole title until recently.

There’s a good reason for this: the previous Alien vs Predator movie they made was lametastic. It was not just a terrible movie, it was a pussyfootedly terrible movie. They took two of the most bad-ass and unrepentantly violent action-horror franchises and produced Alien and Predator play Patty-cake Somewhere Off-Screen. The general success of past sequels has demonstrated that the fan base is content with banal plots and mediocre actors, but only as long as the cameras are drained of fake blood after each sequence

So it was a big disappointment for many people, and the PG-13 rating served as a high-visibilty target for their derision. Look forward, in a few months, to the marketing of the AVP-UR DVD. Maybe they’ll throw an Ultra in there, or something.

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1 Comment »

  1. Patrick said,

    In honor of the less-than-triumphant-return of Letterman et al to late night TV, the top 3 “AVP-UR” acronym choices:

    3. Urban Renewal – Alien and Predator take their fight to New York, kick Bloomberg’s ass, and turn the Upper East Side into a heap of smoking rubble. Can Giuliani make it back from Iowa in time to save the day yet again?

    2. Umpteenth-Remake. Because not even the porn industry can pull off this many sequels.

    1. Un-Redacted. Including real court transcripts of Arnold’s attempt to adopt the Alien-Sigourney Weaver baby.


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